Coupon Man Part2

As promised, I’ll cover some coupon basics in this post. What I think would be useful: A Glossary of terms generally used to couponing

  • OOP-Out Of Pocket. Usually used to show what was purchased with what it cost you in cash to buy the items in question
  • IP—Internet Printable coupon. There various ways to get these., the manufacturers website,, etc. Generally, you need to install the coupon printer. You generally have a limit per computer on printing coupons. Usually, if it’s a real good coupon, I’ll print 2, my wife will print 2, and I’ll get on my son’s computer and print 2 also
  • B1G1 or B0G0—Buy one (or two) and get one (or two or three) free.
  • Peelies—These are coupons that the manufacturer puts on the item itself. You peel them off and present them to the cashier
  • Stacking coupons—The practice of using a store coupon (mostly CVS, Walgreens, and Rite Aid) and a manufacturers coupon on an item.
  • Coupon Doubling—When the store doubles the coupon’s value.
  • Overage—When the coupon value (when doubled) exceeds the price of the item. Depending on the POS system at the store, you can consider this cash back (although you’ll never actually receive the cash back)
  • CATALINA—This is the practice of receiving a coupon on your next visit if you buy X dollars or x number of items. I’ll cover this in detail next post
  • Rolling CATALINA—This is the practice of taking my $10 CATALINA and using it to purchase items to receive another CATALINA. Very advanced. This is how you get hundreds of dollars worth of stuff for 20 bucks or so.

So, let’s look at something (usually covered in Marketing 101 in college) that factors into understanding how to use coupons wisely.

The Push-Pull marketing strategy.

With the PP marketing strategy, the manufacturer looks to pull you into the store. They do this by lowering their price at certain grocery stores, thereby the specials you see at the grocery store. Additionally they look to push you into the store. This is generally done via coupons and advertisements. They do not usually happen the same week!
What the manufacturer hopes is that when the coupon comes for Frosted Flakes, I’ll buy it that week and 2 weeks later, when the store puts it on sale, I’ll buy it then also. Of course I don’t do it that way, but a lot of people do.

Using B0G0 to get a great deal

4 days ago, I got the following items at Safeway for $3.32

  1. 5 Betty Crocker cake mixes
  2. 5 Betty Crocker frostings
  3. 5 Betty Crocker cookie mixes
  4. Potato Bread for the wife

How? The Betty Crocker items were all Buy 2 get 3 free. With a B0G0, you can use coupons for all of the items, even the free items. SO. Shelf price of $1.89 for all of the Betty Crocker stuff. At that point that gives us 11.34 for the items. I have 10 coupons for the frostings and the cookie mixes. Safeway doubles non-IP coupons so I had 5 non-IP coupons that were doubled, 1 peelie, and 4 IP coupons. The potato bread was 1.79 so basically I got all of the cake mixes, etc for 1.50.

OK, so the cake mixes, etc may not be the most healthy things to buy. BUT When I show you the CATALINA possibilities, you may change you mind a bit.


Coupon Man Part 1

(To be sung to the Sunshine band tune Boogie Man)

The fine folks at Delaware Liberal have been discussing this so I thought I’d let you all in on another one of my interests. Being Frugal! (Actually, I’m just a cheap bastard, but I’m OK with it). Even before the economy hit the dumper, I’ve been doing couponing. Now with the economy the way it is, I no longer get strange looks while I’m going grocery shopping (with my rather large coupon notebook). I get “hey can you help get me started with the coupons” when they see the amount of stuff I get for next to nothing. Let me tell you how I did on my last side trip to Target. I bought the following items for $3.42

  • 4 rolls on Bounty Paper towels
  • 3 pouches of Friskies cat treats
  • 4 cans of Purina 1 dog food
  • 3 cans of friskies cat food

I’d say a pretty good haul for a place I drive by on my way home from work. How?

  1. Bounty on sale for 99c per roll 2 coupons for $1 off of 2
  2. 3 1.50 coupons on the cat treats
  3. 4 free coupons for the dog food
  4. 3 free coupons for the cat food

So to entice you even more

Stuff I Always Get For FREE (And I MEAN ALWAYS) AND Sometimes Get paid

  • Toothpaste
    • Walgreen’s regular price for regular Colgate 4.6 oz .99 Dollar coupons of Colgate Adult toothpaste found at least every other week
    • Kmart periodically runs double coupons up to 2 dollars. Generally, they have $2 coupons on the Crest ProHealth toothpaste. I save my Crest coupons until Kmart runs the double deal
    • Acme doubles coupons, so when they have toothpaste on sale, if I have a 50 or 75 cent coupon, I may get the overage. Overage is when the coupon (doubled or not) is higher than the price of the item. Some stores (Acme) process the coupon as issued creating a moneymaker. Some stores will manually change the coupon to match the price, some won’t. Most of this depends on the cashier or the store’s POS system.
  • Check Mix, Bugles, Cherrios Snack Mix
    • I get lots of coupons for the above. At least every 6 weeks Acme runs them at 1 dollar a piece. My coupons range from 55 to 75 cents making these items free
  • Cookie Mixes (Betty Crocker)
    • More doubled coupon madness at Acme. The thing to consider is that you have to wait until they go on sale and then stock up on them.
  • Pert Plus Shampoo
    • This one is usually a little more work, but either Walgreens or Rite Aid will offer a coupon for 1.50 off of Pert Plus. Both of those stores allows you to combine a store coupon with a manufacturers coupon. This will generally bring the price down to zero. I probably have 6 bottles of this shampoo in my closet.
  • Gillette Men’s Body Wash
    • Generally, the coupon inserts will have $2 coupons. When Kmart does their double coupon magic, this Body Wash is free!
  • Suave Body Wash/Shampoo
    • Generally an Acme purchase. They’ll either run a special or have a clearance on a particular fragrance. With the double coupon, usually free. I also have used this for Kmart when they are running a special
  • Frozen vegetables
    • A little more work. But someone has them on sale at some point in time, and when they do, I swoop in and stockpile everything I have good coupons for

Tomorrow, I’ll cover some general coupon basics (and tell about stuff I get reallllllyyyy cheap). But I want to point out, that I do purchase other things that cost money. I just don’t pay for things I don’t need to.